On their own homepage, while downloading drivers, this gem appeared. Preaching to the choir?

Leela: “Didn’t you have ads in the 20th century?”
Fry: “Well sure, but not in our dreams! Only on tv and radio…and in magazines…and movies. And on buses, and milk cartons, and t-shirts, and bananas, and written on the sky. But not in dreams.”

I’d like to see their work on this redefinition claim. :)