Stupid ad. Get ready. Exhibit A:

Color Families

TypePad is a hosted blog service. Fine. Not everyone can run their own box, great. But don’t have your programmers do your graphic design ok? First the logo to the left of “TypePad” is not in the color family of the blue border. You don’t have to be a design queen like me (but really I’m not) to even know this. Photoshop arranges all the color swatches in nice little sets. Pick a color close to the last color you picked. Go to home depot even. The huge tough-guy carrying the bandsaw by his sack can tell you what the difference is between earth-tone and pastels.

Unbold, Bold is not so bold

TypePad. NormalBold. OverDone. GettingTired. Yeah, I’ve certainly copied this little trick. But I’m not incorporated and I’m not billing someone for this. It needs to stop. There are better textography tricks and cliches out there.

Sets of Threes

Three. Words. Suck. TypePad.
Uninspired. Unimpressing. Pretentious. TypePad.
Little. Yellow. Different. 1980s pain killer ad campaign.
It’s. Been. Done.

Come on TypePad. I thought blogs were supposed to be all trendy, emo and complaining about the amount of soy additive in their coffee of the ‘jour. TypePad needs to listen to more Decemberists and cut themselves. Then, they’d make ruley banners.